Red Herring Advises Kaberm on its Sale to Renomia
Target Company
Kaberm
Acquirer Company
Renomia
Advisor Role
Exclusive Sell-Side Advisor
Sector
Financial Services
Subsector
Insurance Brokerage / SME Insurance
Location
Warsaw, Poland
Summary
Red Herring acted as exclusive sell-side advisor to the co-founders of Kaberm, a Polish insurance brokerage specialising in coverage for small and medium-sized enterprises, in the company’s sale to Renomia — a Czech-headquartered international brokerage group actively building its presence in the Polish market. The transaction generated exceptional market interest: Red Herring negotiated a record seven acquisition offers, with a sevenfold difference between the highest and lowest bids. A carefully structured earn-out mechanism was designed to reflect the founder-dependent nature of client relationships; through meticulous negotiation and planning, the deferred consideration was paid out in full and on schedule.
Strategic Rationale
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Kaberm's strong SME client portfolio and deep sector expertise made it a compelling acquisition target for international brokerage groups seeking scale in the Polish market.
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Renomia identified Kaberm as a strategic platform for building its presence in Poland, consistent with its broader Central and Eastern European expansion strategy.
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The competitive bidding process — generating seven offers with a sevenfold spread — maximised transaction value and secured stronger legal protections for the sellers than a bilateral negotiation would have allowed.
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A key structural challenge was the significant concentration of client relationships in the founding team. Red Herring designed an earn-out mechanism that bridged the valuation gap while protecting the seller's interests — and the deferred consideration was ultimately paid out as planned.
Client Feedback
As the owner of an insurance brokerage, I was overwhelmed by the complexity of selling my company’s shares. However, from the moment I engaged Tomasz, I felt a sense of calm — I immediately felt secure and well looked after. I was confident that the process would be handled professionally and that difficult negotiations would be conducted to achieve the best possible outcome for me as the seller. Throughout the process, Tomasz demonstrated remarkable patience with my questions and concerns, as well as understanding of my fatigue and stress. He expertly managed any points of contention between the parties. His work was exceptionally precise, timely, and his availability was unlimited — allowing us to complete everything within a very tight timeframe. Tomasz uniquely combines the skills of a seasoned negotiator with extensive practical and legal expertise, and serves as an outstanding coordinator of the entire process. I can recommend his services to any business owner with full confidence that they will gain something invaluable: the assurance of being in capable, professional hands. Had I attempted to navigate this process on my own, I am certain — in hindsight — that I would have achieved less favourable financial terms and less protective legal provisions, both of which are critically important. — Grażyna Wirecka, Owner of Kaberm
About Kaberm
Kaberm is a Polish insurance brokerage firm specialising in coverage for small and medium-sized enterprises. The company built a loyal and diversified client base through personalised advisory services and a deep understanding of SME risk profiles, establishing itself as a trusted partner for business owners across multiple sectors.
About Renomia
Renomia is a Czech-headquartered international insurance brokerage group with a strong presence across Central and Eastern Europe. The Group actively pursues strategic acquisitions as part of its regional expansion, with the Polish market identified as a key growth priority.
