James Pugh

Partner, CapEQ

Location

🇬🇧 London, United Kingdom

Website

Specialty

Cross-border M&A

The Antidote to Corporate Mediocrity

James is a natural entrepreneur and a distinguished M&A specialist with over 20 years of experience guiding business owners through the complexities of a sale. Having founded, grown, and successfully exited several businesses of his own, he possesses a rare "360-degree" understanding of the emotional and financial stakes involved in a transaction.

His approach is defined by tireless energy, boundless patience, and a touch of good humor—qualities that often make the difference between a frustrating setback and a successful close. He is recognized for his ability to remain calm under pressure, staying focused on the end goal even when negotiations become complex.

He is dedicated to being a true partner to his clients, providing the honest, transparent advice required to navigate life's most significant financial transitions.